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 What triggers a sale?

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GlennFolkvord
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PostPosted: Sat Apr 26, 2008 2:29 pm    What triggers a sale? Reply with quoteBack to top

Hey,

Inspired by the recent column, I started this thread in order to discuss marketing and sales techniques among independent artists and labels.

What I'd like to discuss with you all is, how we can sell more, be it CDs or downloads or event tickets. What are your ideas for strategies and sales-triggering steps? How can we think outside the box and use new technologies, new customer behaviour and new challenges? Which of the old methods still work?

For example, a small label can:

* Give customers bonus stuff, like merchandise, extra CD, autograph, etc
* Create high quality booklets and CDs filled to the rim (value for money)
* Bonus point systems; buy x products and get a freebie
* Release free samples (on the website, MySpace, p2p networks, etc)
* Stage concerts (if that is possible)
* Establish interactivity and connection with fans/customers
* Reach media, live venues and fans cheaply and quickly via email
* Get our music onto samplers and compilations
* Maintain high frequency and quality of information

Anything else?

Do you think any of this will work? What are customers interested in? How can we improve the value of our products? Does social network communities really advance sales? Does radio still matter?

And what triggers a sale for us small independent guys?

* The music itself
* Value for money
* Packaging, website or appearance
* Reputation or name
* Customer service and connectivity
* Hype, PR saturation and community buzz
* Availability and visibility in shops
* Concerts, shows, trade fairs, conventions

Anything else?

Discuss! Smile

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RemoteViewing81
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PostPosted: Sun Apr 27, 2008 6:33 am    (No subject) Reply with quoteBack to top

* Keep prices low
* e mail alerts
* Present a radio show like Dreamscape [Groove]
* lots of soundclips


* Bonus point systems; buy x products and get a freebie>nice idea

SOLD ***** ***** 4532 Smile

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GlennFolkvord
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PostPosted: Sun Apr 27, 2008 3:51 pm    (No subject) Reply with quoteBack to top

How much do you think fan/buyer interaction counts?

For example, if fans are allowed to participate in the creative process. Or join live chats with the artist. Or interact in social network communities. Or receive personalized products (ex. signed CDs).

Will that create a tighter bond and maybe result in a higher desire to buy something?

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RemoteViewing81
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PostPosted: Fri Dec 05, 2008 10:56 pm    (No subject) Reply with quoteBack to top

Free shipping at SMD for the next 48 hrs.

That will trigger me everytime!... Very Happy

12/05/08

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arronizlive
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PostPosted: Sat Dec 06, 2008 1:57 am    (No subject) Reply with quoteBack to top

« GlennFolkvord » wrote:
How much do you think fan/buyer interaction counts?

For example, if fans are allowed to participate in the creative process. Or join live chats with the artist. Or interact in social network communities. Or receive personalized products (ex. signed CDs).

Will that create a tighter bond and maybe result in a higher desire to buy something?


Advertising is all that matters.
then there's more income, then there's more advertising...
and then there's the Live shows...

But!!!
people still have their brains washed by commercialism.

Not much to do in that field...

...not much???
Rolling Eyes

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Vaughan
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PostPosted: Mon Jan 14, 2013 9:03 pm    (No subject) Reply with quoteBack to top

I think we're all a little different, so there is no one answer, Every purchase for me is part of a journey, something will have led me from one disc to another.

Personally I use Amazon a lot. I read the reviews from customers on there. However, I don't take the comments too seriously. That is, I'd never let a review put me off - unless it has some factoid that is important (such as, I think I'm buying an instrumental record, and it's got vocals on every track).

I often look for a sample. The best place for that is Youtube, which generally has a decent track/clip. 30 second clips of electronic music is worthless.

Cost is always an issue, within reason. $10 or less and it's okay. $10-$15 will wait a bit until there's nothing in the lower category I want. $15-$20 I'm expecting something special packaging wise. If it's something I want, and it's available for $10 standard, and $20 in a special edition, I'll go with the more expensive option (just did this with the new Schulze and Bowie albums).

The discs need to be readily available. So you need to be in Amazon really, or Discogs at least. Ebay is good for buying stuff, but I don't use it to find new discs.

Of the list mentioned in the first post:

Care should always be taken with costs. Merchandise and freebies cost money, and eat into profits. People tend to forget that the T-Shirt, hat, or trinket is costing someone money. Personally I;m not bothered about such things, unless they're an intrinsic part of the package. So for example, Kiss included a cardboard "Love Gun" in one of their CD's - it's useless and childish, and just - well - ESSENTIAL really. Same with the sticker they put in Rock N Roll Over. It came with the album as a freebie, rather than being given away here and there. I like that.

If you're going to do a CD - do it properly. Give me a booklet with something written on it. I like to know all the details, when are where recorded, inspirations, etc. Cover art matters. I've got plenty of rotten covers, but good cover art can make a difference.

Bonus point systems and interactivity is of no interest to me. I guess interactivity means Facebook - and I don't even have an account there. Web sites are good, but they have to be updated regularly. A web site that doesn't update more than once a week is dead, basically.

Of course the music counts for everything, really. But if I don't know who you are, and what you do, then you've got to give me a reason to buy. So give me info and a Youtube link (figuratively, you understand). Who else do you sound like (it's not use saying you're just like another obscure act, either - that's the blind leading the blind). Just give me some idea of what's going on.

It isn't the best site, but I regularly check out the web site of SUB ROSA. I often end up ore-ordering stuff from them just from viewing it on their site with the samples. So there model works for me.

And probably a lot more stuff........

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ambientlive
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PostPosted: Tue Jan 15, 2013 1:54 pm    (No subject) Reply with quoteBack to top

« RemoteViewing81 » wrote:
Free shipping at SMD for the next 48 hrs.

That will trigger me everytime!... Very Happy


Ambientlive has been free shipping since the start

Quote:
Get our music onto samplers and compilations


Now accepting submissions for 2013 volume 1
info@ambientlive.com
track length no limit
deadline date 31/03/13
as usual a "normal" and an "ambient" volume

theme is "memory" but you can forget that if you wish Smile

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BruecknerAmbient
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PostPosted: Tue Jan 15, 2013 2:33 pm    (No subject) Reply with quoteBack to top

« ambientlive » wrote:
Quote:
Get our music onto samplers and compilations


Now accepting submissions for 2013 volume 1
info@ambientlive.com
track length no limit
deadline date 31/03/13
as usual a "normal" and an "ambient" volume

theme is "memory" but you can forget that if you wish Smile



Interesting - hope I'll remember that... Wink

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BruecknerAmbient
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PostPosted: Tue Jan 15, 2013 5:50 pm    (No subject) Reply with quoteBack to top

Finally, I start to make serious money -

HEY-HO!!! FEEL THE POWER OF THE NETWORK!!!!

Laughing


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ambientlive
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PostPosted: Tue Jan 15, 2013 8:08 pm    (No subject) Reply with quoteBack to top

excellent and nice to see how they didn't give you the money as well
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ambientlive
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PostPosted: Tue Jan 15, 2013 8:10 pm    (No subject) Reply with quoteBack to top

my bandcamp stats and I've been there for 2 years

Total sales and downloads 0 0 0.00 0.00 0.00

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analoguekid
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PostPosted: Tue Jan 15, 2013 8:34 pm    (No subject) Reply with quoteBack to top

« BruecknerAmbient » wrote:
Finally, I start to make serious money -

HEY-HO!!! FEEL THE POWER OF THE NETWORK!!!!

Laughing


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No Michael, Bandcamp start to make money from you.....

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VCO1
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PostPosted: Tue Jan 15, 2013 9:03 pm    (No subject) Reply with quoteBack to top

I've already bought quite a few albums via Bandcamp. So the fact that your sales numbers are (almost) zero, is not BC's fault...
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ambientlive
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PostPosted: Wed Jan 16, 2013 8:03 am    (No subject) Reply with quoteBack to top

right
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BruecknerAmbient
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PostPosted: Wed Jan 16, 2013 10:30 am    (No subject) Reply with quoteBack to top

« ambientlive » wrote:
excellent and nice to see how they didn't give you the money as well


Yeah, amazing, isn't it?! Wink

« analoguekid » wrote:
No Michael, Bandcamp start to make money from you.....


I know, Martyn, I know... Cool

Well, to be fair to BandCamp:

I've made enough money through it (through sales via it, to be precise...) to be able to refund quite a few albums from dear colleagues during the first year I used it...

But still this special message, which arrived exactly at the moment when I've read this thread here, and especially the "power of the network" claim, seemed quite amusing to me...

Wink


Personally, I believe that it depends on the interaction of many factors if we are able to earn a little (or a lot) of money, or not.

Certainly we should strive to produce good music in the first place, then we should in some way or other give possible listeners a chance to discover it, and once we did so, we can try to give them a further reason to pay a little money for it by wrapping it all up nicely and add "further value", or whatever...

But all this is just like "sowing the seeds" - I think whether they will grow or not largely depends on factors beyond our personal control. But still we have to sow them, in order to reap anything at all in the end...


By the way, I just thought: doesn't it imply that music as such and on it's own is pretty worthless if it sells only when it comes along in royal clothes...?

Hmm....

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