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admusic
Member
Joined: 05 Apr 2010
Posts: 19
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 Posted:
Wed Jul 07, 2010 7:59 pm AD2011 AD Music Festival is cancelled! |
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 The planned AD Music 2011 Electronic music festival in Derby has been canceled. The UK inde label has cited the reasons as “Financial” and states that it "no longer believes there to be sufficient interest in the UK to make such medium sized events viable". While it accepts there is a small dedicated core of em fans around the UK and that smaller events are still worthwhile, the cost of even a 300 seat venue with the numerous associated hidden costs, and so few fans now attending, makes promoting these events unrealistic.
The previous event in 2009 featured Ian Boddy, Klaus Hoffmann-Hoock, David Wright, Code Indigo and Ron Boots. And yet while these are established musicians in the genre with impressive CD sales and large fan bases, the event attracted just 120 paying customers.
Despite a proposed line up of John Dyson and Friends, Air Sculpture, Code Indigo and Callisto for 2011, the initial response has been luke warm, with more responses complaining about the Ģ35 ticket price than the event itself.
It is also worth noting that the proposed weekend was also a bank holiday weekend, which in itself may have lead to people staying away.
Taking all these factors into consideration, David and Elaine Wright felt that it was time to end AD Music’s involvement in these events.
AD Music will happily help support events like The Hampshire Jam and The Awakening Series in any way it can, while David Wright is already looking at possible smaller solo concerts in the UK and Ireland for 2011.
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Vignoble @ Co.
Site Admin
Age: 49
Joined: 03 Feb 2007
Posts: 4048
Location: The Netherlands
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Posted:
Thu Jul 08, 2010 12:34 am (No subject) |
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Really sad to hear this.
If the interest declines there is no place for idealists anymore and the only solution left is to be realistic
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Jac. Huswinus
www.myspace.com/emportalinfo
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phaedra2008
One of the Coolest Member
Joined: 09 Aug 2009
Posts: 648
Location: Western Oz
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Thu Jul 08, 2010 1:36 am (No subject) |
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Unfortunately the EM audience is smaller and scattered.
Then it's segmented into hard core followers of this and that.
I hope things pick up again one day.
_________________
Imagination is more important than knowledge
Albert Einstein
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Jon
One of the Coolest Member
Age: 35
Joined: 03 Feb 2007
Posts: 699
Location: Kristiansand, Norway
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Posted:
Thu Jul 08, 2010 1:38 pm (No subject) |
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A pity indeed.
So what admusic says is that these artists continue to sell well, but too few people show up on the gigs?
I guess that's a solace, at least.
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Just give me a pain that I'm used to
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Living World
Cool Member
Age: 47
Joined: 24 Apr 2009
Posts: 89
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Thu Jul 08, 2010 5:07 pm (No subject) |
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There is nothing to be surprise about the above news, sad for sure but then we live in the dead of the day's sort of music scenario.
No political, philosophical, movement or ideal to aspire for, no messages, nothing to believe in and to shine it through music.
Silence is no longer golden but black and scary.
Remember the 60' and 70's, remember those em festivals or any music festival and understand why they were so great.
Now? well you tell me
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arronizlive
One of the Coolest Member
Joined: 18 Apr 2007
Posts: 532
Location: Mexico
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Posted:
Sat Jul 10, 2010 3:25 am (No subject) |
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I always thought European folks were "ALL" EM lovers...
...but a few days at EMportal were enough to reveal the
truth about it...
...However this is worse!
That's a "Landscape" I could never Imagine!
Truth is, all of the music "Business" are actually going through
some kind of crisis...
I think music itself is changing drastically,
But GOOD music will always live!
time will tell how it goes...
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Emportal jukebox and www.myspace.com/arronizlive
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dronescape
musical thief & thoroughly bad guy
Age: 38
Joined: 05 Feb 2007
Posts: 1595
Location: Bobbejaanland, hčt lekkerste land!
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Posted:
Sat Jul 10, 2010 1:35 pm (No subject) |
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Electronic music has never been overly popular in Europe. The fact that Vangelis, Kraftwerk, Jarre -- and briefly also TD and Schulze -- could make a living from their work was just due to the fact that their music fit in with some "zeitgeist" of that era (in Germany, it would have been the timespan from post-1968 to 1977/78 ). Some of these artists mentioned above are still hailing from their past glory as there hasnīt been anything notworthy for the past twenty or so years.
Now itīs over with, people have moved on to something else, and EM has not.
Stephen
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"The things you own end up owning you." (Tyler Durden -- Fight Club)
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sparrow
One of the Coolest Member
Age: 46
Joined: 15 Apr 2007
Posts: 1356
Location: Scotland
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Posted:
Sat Jul 10, 2010 3:58 pm (No subject) |
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« dronescape » wrote:
Electronic music has never been overly popular in Europe. The fact that Vangelis, Kraftwerk, Jarre -- and briefly also TD and Schulze -- could make a living from their work was just due to the fact that their music fit in with some "zeitgeist" of that era (in Germany, it would have been the timespan from post-1968 to 1977/78 ). Some of these artists mentioned above are still hailing from their past glory as there hasnīt been anything notworthy for the past twenty or so years.
Now itīs over with, people have moved on to something else, and EM has not.
Stephen
Sad but true.
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admusic
Member
Joined: 05 Apr 2010
Posts: 19
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Posted:
Mon Jul 12, 2010 12:51 am (No subject) |
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TD and Schulze were pioneers, and their catalogue and fan base ensures their longevity. A lot of people go to Kratwerk, Vangelis and Jarre concerts and buy their music, but that's more indicative of being fans of the music of those particular artists, not necessarily of 'electronic music' in general! Perhaps fans don't realize that for many of the few successful musicians/composers in em, CD sales make up only a small part of their income.
The industry has changed dramatically, beyond all recognition in the last 10 years, and those artists, labels and genres that stand still and don't move with the times fall by the wayside.
It's a complex topic with a lot of different threads, but I believe that while technology and the internet has allowed such easy access to music for all, it has also become a curse - the genre is saturated. We've lost the wonder and awe we experienced discovering music 30 years ago!
DW
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arronizlive
One of the Coolest Member
Joined: 18 Apr 2007
Posts: 532
Location: Mexico
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Posted:
Tue Jul 13, 2010 2:29 am (No subject) |
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...Yes, it is because of their worldwide popularity
that I had that thought...
...But, there's no denial,
it's perfectly good music... so...
what did go wrong???
even trash metal can fill wide rooms of pure and disgusting noise,
and they have their audiences...
EM music is perhaps suitable for home listening...
...but here's the thing, CD's don't sell either...
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erbemusic
Cool Member
Joined: 11 Apr 2007
Posts: 126
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Posted:
Tue Jul 13, 2010 9:39 am (No subject) |
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hmmm.. i canīt overall agree. Electronic Music is changed to another stilistic and the old "fans" didnīt want to travel any longer. The next Generation listen to the new stuff. So if we want to get those new folks, we have to change our concepts especially for concert-festivals.
sorry, but you canīt impress any audience with placing only with blinking hardware on stage. They all want more than the typical standing around.
The Level of making events, that can count with several hundreds of visitors, is higher than the most festivals have done.
So, a good strategy and clever marketing is the main part, not longer the music, the actors or an old "Aura" of past days.
I suggest to generate new networks with culture bureaus, institutions and companies who have the money and the intention to make "special" culture e.g. with electronic music like we do.
I donīt know if that can work also in GB and the rest of Euro, but in Germany we can count of many options like that.
Examples: planetarium Bochum and many other astronomical inst., Ruhr 2010,
several city goverments with culture projects.
so i think, we have to change.
there are many people who like the EM Genre, but how can they get the info of the existenz? we have to go there, where the people are.
try this 
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admusic
Member
Joined: 05 Apr 2010
Posts: 19
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Posted:
Wed Jul 14, 2010 12:54 am (No subject) |
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It's a complex topic, that's for sure! I wish there were the kind of options in the UK that Stefan mentioned. To my knowledge, there are not. Planetarium events stopped because of sky high insurance premiums and the UK has never been good at the type of cultural events that are often put on in Europe. However, in the light of recent events I have been looking at various options for next year, so I shall see what can be done.............
And yes, while there is a core of traditional e fans who like the flashing lights and modular gear, most audiences want a "performance" now, and to be fair, I think some em artists do try to give that.
Generally, I agree with Stefan and I'll certainly see if there is anything that can be achieved on the "cultural" front!
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admusic
Member
Joined: 05 Apr 2010
Posts: 19
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Posted:
Wed Jul 14, 2010 1:21 am (No subject) |
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I think the em scene is fixated with CD sales! The music industry has change beyond recognition in the last 10 years due to the internet, the easy access to music and the change in consumer attitude towards music. CDs are no longer the "be all and end all" of music and the consumer no longer feels that music has much worth - it's almost a disposable commodity now! I make my living from music, but I get more income from downloads and publishing than I do from CD sales! My CD sales are modestly good, but they are down by, in the region of 60%, to what the were 15 years ago, which is in line with music industry figures. But I have a fan base built up over 20 years, so my situation as an established professional musician is very different to the new artists (often not professional) trying to get their music to the world wide audience today! I've had my share of luck, yes, but I've made music my living, it's not a hobby, so I've devoted my life to making it work. Trust me, that helps a heck of a lot! But more importantly, the market is absolutely saturated now and that is having a hugely detrimental affect, much more than some people realize or others will even admit!
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arronizlive
One of the Coolest Member
Joined: 18 Apr 2007
Posts: 532
Location: Mexico
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Posted:
Wed Jul 14, 2010 11:14 pm (No subject) |
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...hmmm... well... true!,
A single event won't speak for
the whole EM world... And each country will react differently.
I really think a good show
is essential this days, with high production value...
...the old days where a single person and a big mirror was enough... are gone!
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phaedra2008
One of the Coolest Member
Joined: 09 Aug 2009
Posts: 648
Location: Western Oz
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Posted:
Thu Jul 15, 2010 2:56 pm (No subject) |
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the old days where a single person and a big mirror was enough... are gone!
Very true, no more super groups, and very few artists can attarct enough audience on their own.
2 yars ago I saw Kraftwerk here in Australia, then 2 years before, both times part of the Big Day Out all day long outdoors "events"
Last year, Muse did the same while in other places they tour on their own.
So, if these days will be someone's "good old days" 20 years from now, what's it going to be like then 
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Imagination is more important than knowledge
Albert Einstein
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