Hey,
Inspired by the recent column, I started this thread in order to discuss marketing and sales techniques among independent artists and labels.
What I'd like to discuss with you all is, how we can sell more, be it CDs or downloads or event tickets. What are your ideas for strategies and sales-triggering steps? How can we think outside the box and use new technologies, new customer behaviour and new challenges? Which of the old methods still work?
For example, a small label can:
* Give customers bonus stuff, like merchandise, extra CD, autograph, etc
* Create high quality booklets and CDs filled to the rim (value for money)
* Bonus point systems; buy x products and get a freebie
* Release free samples (on the website, MySpace, p2p networks, etc)
* Stage concerts (if that is possible)
* Establish interactivity and connection with fans/customers
* Reach media, live venues and fans cheaply and quickly via email
* Get our music onto samplers and compilations
* Maintain high frequency and quality of information
Anything else?
Do you think any of this will work? What are customers interested in? How can we improve the value of our products? Does social network communities really advance sales? Does radio still matter?
And what triggers a sale for us small independent guys?
* The music itself
* Value for money
* Packaging, website or appearance
* Reputation or name
* Customer service and connectivity
* Hype, PR saturation and community buzz
* Availability and visibility in shops
* Concerts, shows, trade fairs, conventions
Anything else?
Discuss!
Inspired by the recent column, I started this thread in order to discuss marketing and sales techniques among independent artists and labels.
What I'd like to discuss with you all is, how we can sell more, be it CDs or downloads or event tickets. What are your ideas for strategies and sales-triggering steps? How can we think outside the box and use new technologies, new customer behaviour and new challenges? Which of the old methods still work?
For example, a small label can:
* Give customers bonus stuff, like merchandise, extra CD, autograph, etc
* Create high quality booklets and CDs filled to the rim (value for money)
* Bonus point systems; buy x products and get a freebie
* Release free samples (on the website, MySpace, p2p networks, etc)
* Stage concerts (if that is possible)
* Establish interactivity and connection with fans/customers
* Reach media, live venues and fans cheaply and quickly via email
* Get our music onto samplers and compilations
* Maintain high frequency and quality of information
Anything else?
Do you think any of this will work? What are customers interested in? How can we improve the value of our products? Does social network communities really advance sales? Does radio still matter?
And what triggers a sale for us small independent guys?
* The music itself
* Value for money
* Packaging, website or appearance
* Reputation or name
* Customer service and connectivity
* Hype, PR saturation and community buzz
* Availability and visibility in shops
* Concerts, shows, trade fairs, conventions
Anything else?
Discuss!
